ARGO on the parade – Norwood, SA

212 The Parade, Norwood, SA, 5067

Situated at the corner of Margaret Street and the Parade – ARGO – is surprising one of only a handful of ‘serious’ coffee places along this cosmopolitan shopping corridor, and has – from all accounts – built for itself a good reputation among the coffee public and parade frequenters.  I ventured to ARGO on a Tuesday afternoon to catch up with another brother from another mother/colleague to discover the place was pumping.  While not packed to the limit, the place was very busy and we managed to secure for ourselves a nice street side perch for our coffee and chat – allowing us to enjoy our beverages and take in the sights and sounds of the busy parade precinct.  After a few moments wait – I managed to get served although making myself heard over the music was an effort, and not a few moments after making my way back outside – my ristretto arrived – with a slight pause before the two lattes.  I attempted to quiz our waiter about coffee beans and milk type, but unfortunately he was unable to answer my questions, nor find someone who could – so based on what I could gleam, here follows my review: 

Latte Quality – Excellent – dark and rich looking, although a bit on the weak side of things.  Both Steve and I agreed that it was nice, but we had had better.

Ristretto Quality – Ok – very sweet beginning, but a bitter aftertaste – and was closer to a long short black than a true ristretto.

Cost – $3.50 for a latte – $3.00 for the ristretto.

Coffee Supplier – Veneziano Caffe (I think this is what the guy said – something about they roast it, but ‘Daniel’ selects the beans from Melbourne…..then he walked away) If someone who knows could clarify this for me….

Fairtrade – No indication.

Customer Service –  – average – pretty much what you would expect – you go away neither blown away by the experience, nor complaining about it – although I would have appreciated a little more help in answering my questions.  At other Adelaide coffee places after asking such a question I have had the barista come out and sit down to answer all my coffee questions….

Venue Suitable for:

  • Quiet Chat,  Deep and Meaningful, and/or Study and Reflection – For a Quiet chat and/or deep and meaningful this place is probably perfect – you could talk and talk and talk and no one would hear you from nearby – whether you could hear each other is another matter – probably too busy and noisy for study/reflection.
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Posted on November 5, 2011, in Adelaide, Espresso Bar, Norwood, Veneziano Caffe and tagged , , , , . Bookmark the permalink. 7 Comments.

  1. Veneziano are roasters in Melbourne. Unfortunately their South Australian representation is independently owned by people who are new to coffee and only in it for the money. They come from an engineering background and sales. They are un-educated in coffee and being carried by Melbourne and the name. This is why the person who served you could not tell you much….his coffee supplier cant teach him much and is busy doing engineering projects.

  2. I can confirm that Argo are using Veneziano Coffee Roasters. I have to disagree with VC. Both Remo and Mario (Veneziano SA owners) have been in the coffee industry for a lengthy period of time. Having known both Remo and Mario for many years, there knowledge and understanding of the products they sell is quite high. Just because the staff don’t know particular facts about the coffee, that doesn’t fall on the coffee supplier. Ive known the Milky family (Argo Owners) for over 12 years, and sometimes they tend to pump out their products rather than have a chat with customers, thats the way they are. Mario is the engineer that you are referring to. He was also one of the sensory judges at the 2011 AASCA SA Barista championships.

    • Thanks for your comments GraffitiFB – personally, I have been tweeting with the guys from Veneziano Coffee SA for quite some time and am really looking forward to the opening of First Pour Adelaide – as it will highlight some of their excellent product – if you too like Veneziano Coffee – make sure you check out how the guys at S’azon do it!

      Each cafe/coffee place has a different ethos on how it deals with its customers – and at the end of the day it comes down to what works best. Thanks again.

  3. I agree you with 100 percent. Business owners will always make decisions based on their customers and market.

    Ive been to S’azon, and Ho’ze is a impeccable barista, both passionate and knowledgable. Ill be one of the barsitas working down at First Pour once it opens up. I was in Melbourne for a week where I chatted to Jen Marks, Erin Sampson and Craig Simmonds from the Veneziano team. Theres a really nice surprise coming to First Pour Adelaide, but you’ll have to wait and see 😉

    • Thanks for the teaser GraffitiFB – any idea when First Pour Adelaide will be opening?

      • There not to far away. 9 bar espresso services is already up and running. I’ve been told should be by the end of the month. I’ll keep you posted if I hear anything. 🙂

  4. They have been in the industry around 2 1/2 years….i would not call it a lengthy period of time. Any dedicated coffee professional knows you can not be very knowledgeable in a matter of a few years. Coffee is a life long quest, this only comes with time and dedication. But hey, i agree its up to the business owner and your’e right in saying S’azon does a great job. I have been there many times. The guys there are passionate and know what they are doing.

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