Category Archives: Mocopan Coffee

Crema – The Café Lifestyle Magazine

Cover Price: $6.95 inc GST

Editor: Libby Brooke
Crema[TM] Magazine
PO Box 402 Unley BC, Unley, SA, 5061

This review is based upon the Autumn 2011 Issue of this seasonal coffee magazine. Crema is a light easy to read magazine, with 47 pages from inside cover to inside cover, with this month featuring a rich looking rosetta on the cover, while plugging ‘Brisbane’s best cafes.’ Other special features from this edition include:

  • Latte art – a five page article (three pages of photographs) featuring the work and passion of Habib Maarbani, a former NSW Barista Champion and now NSW Sales Manager for Mocopan Coffee.  Some great shots of a ghost, a sea dragon, a land dragon, and an Angel fish.  What this article lacked is some step by step instructions on how to attempt these creative pours, although it does point you towards ‘Crema TV’ on their website (not reviewed).
  • Ken gargett on wine – an article about the wine and food of New Zealand’s Marlborough region
  • Car Review of the Mini Countryman ALL4

Regular features of the magazine include:

  • Book reviews – this edition looks at three cook  books which do not seem to be connected to coffee in anyway;
  • Crema Kitchen – with a recipe for Ricotta Pancakes and a sidebar article on matching coffee and food from Adelaide’s own Ian Callahan from Bar 9;
  • Roast & Ground – which is a roundup of coffee related news from around Australia, and a chance to throw in more advertising [there is plenty in this small magazine];
  • Coffee profile – which I found to be the most interesting article in the entire magazine, in that it profiles a coffee growing region of the world – in this case Chiapas, Mexico – and gives you a sense of what to expect from beans grown here – for example – they would have the fragrance and aroma of hazelnuts, honey and vanilla, yet have the flavour characteristics of stone fruits, with an aftertaste that is sweet and short;
  • Industry Comment – highlights something from within the coffee industry – this edition they highlighted the Coffee Common, which was part of TED [Technology, Entertainment, Design] 2011.  From what I have read here and elsewhere, this would have been coffee heaven!!

Overall, my impression of Crema is that it is a good try – but is not what I am looking for in a coffee magazine.  For example, I would suggest that approximately 50% of the magazine was directly about coffee, while the remainder is wine, travel, food – and if I had wanted to read about them, I would have purchased a magazine in that field.  I was also disappointed by the distinct lack of anything South Australian in the magazine (with the exception of the publication location and the sidebar from Bar9) which also extends to the website. I wonder if this is a conscious thing to gain acceptance in the eastern states who still firmly believes that there is nothing past Ballarat but desert. If you want an easy to read, light coffee table (or smallhouse) magazine – then Crema is fine – and despite what it says above – it is made in South Australia, so go local!!

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