Café Marketing in the IT Age

Let me preface this by saying that I do not – in any, way, shape, or form consider myself to be an expert in anything that follows – however as a frequenter of café everywhere, there is very little written below that I do not endorse as the way to go.  I guess the only thing that goes unsaid in what follows is that (a-z) you need to have great staff who love coffee and in no way see a customer as an inconvenience.

I also do not kid myself that there are a plethora of café owners who log in to their email everyday just waiting to see what the latest news is from www.makecoffeenotwar.com is – but in case there is one, or two who are regular readers here, but are not yet regular fivesenses readers – then what follows I think is worth its weight in bandwidth.

Ashley Brian has written a great article on “Using the Internet to Market Your Café” and not only is what she has to say worth a read, but some of it – for those of the younger Gen X brand – will be surprising – for example the idea of creating a website for your café is only the third most important thing your should do – not the first, when it comes to the Internet.  She writes: